The League of Extraordinary Loan Officers
Experience a Breakthrough in Your Strategy, Your Marketing, and Your Production
Here's What You Get:
Membership is only $200 per month -- and you can cancel your membership at any time
- Monthly 90-Minute Webinar Training
- 1 Hour each month of Personal Coaching (you can add additional hours of coaching at a discount)
- $1,000's worth of marketing pieces & campaigns, scripts & sales presentations
- A comprehensive, proven strategy for becoming a top producer in your local purchase market
- Video recordings of all the training sessions & your personal coaching sessions
Membership is only $200 per month -- and you can cancel your membership at any time
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Loan officers these days are frustrated by the sheer immensity of all they have to be able to master in order to succeed. Without exception, the people I talk to tell me they don't have enough time to do it all. I get it.
What's the solution?" Like every other loan officer, you have talents and strengths – and you also have flaws, and areas where your mastery of a critical skill is less than “extraordinary” in the true sense of that word. By combining the different strengths of all of the members of this League, and by helping each other, every one of us will make more progress and accomplish more than we would by working alone. You will contribute to the success of the other members of the League, and they will all contribute to yours. From your perspective, you do the work of one, and you receive the benefits of the work of many. What follows is a full description of what you will get out of your membership in The League of Extraordinary Loan Officers. Monthly 90-Minute Training Sessions.
Become a Certified Homebuyer Coach. One concrete result of the League's monthly 90 minute Training Sessions is that it leads to your designation as a Certified Homebuyer Coach. In addition to participating in the training sessions, you will have an opportunity to join in role-playing exercises and group discussions that will help clarify the role and responsibilities of the Homebuyer Coach. After submitting 5 case studies (from your own work with homebuyers) for review, and completing a written examination, you will receive your Certification, which will allow you to display the Certified Homebuyer Coach seal on all your marketing materials.
Certification as a Homebuyer Coach signifies that you have mastered the skills necessary to act as a coach in helping your homebuyer clients achieve their goals, including:
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The League of Extraordinary Loan Officers
An Effective, Strategic Approach for Creating Partnerships with Realtors
Realtors refer buyers to lenders in at least two thirds of all purchase transactions. So it really doesn't matter much whether you like them, or whether you think they like you. You need them, and with the right approach they will come to understand that they need you, too. In The League of Extraordinary Loan Officers, you will learn a far more effective way of making an impact on the Realtors in your marketplace. You will earn their respect, and eventually their deep appreciation for the role that only you can play in helping them sell more real estate.
Along with the advanced training you will receive every month, you will also contribute to and receive the benefit of marketing pieces aimed at realtors that have been written by you and your fellow League members, and edited by me to ensure quality and consistency of style. Get Access to My Extensive Library of Marketing Materials
As a League member, you will have access to an extensive collection of marketing materials, licensed to you for your own personal use, to help you build your brand and educate both Realtors and consumers about the many ways you can be of service to them.
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Develop the 7 Critical Skills Necessary to Compete as a 21st Century Loan Originator
Real Estate. This skill measures your knowledge of your local real estate market. It includes a familiarity with the neighborhoods and areas where your clients buy homes, a basic grasp of the history of values in those neighborhoods, a familiarity with the inventory in your market (or at least the ability to access that information), and understanding of the role negotiating plays in a home purchase, and a knowledge of the real estate agents in your market – particularly the most successful ones – as well as the ability to obtain current and accurate information about the production of Realtors in your market. Bonus points if you have ever been a Realtor.
Marketing. Knowing how to target or identify a specific demographic or market; understanding how to find out what members of that market really want, and how to find and reach them cost-effectively with an offer they can't refuse. In short, being good at lead generation.
Sales. This is the ability to approach Clients and Referral Partners with the sincere intention of helping them succeed in a way that they feel good about. You know that sincere intention always trumps technique (and you also know that technique is important). You are genuinely interested in the other person, and this drives you to ask the right questions, and to listen actively and carefully to their answers before you propose a solution. One way to measure proficiency in sales is to look at the percentage of leads you convert.
Financial Competency. Being able to help the client understand how the purchase of a home fits into their overall long-term financial goals. Financial competency means that you not only understand the big financial picture for the client (including, but not exclusive to the loan), but that you are also able to explain it to clients in a way that they find both interesting and easy to understand.
Technology. Proficiency with technology, including your LOS, database, calendaring, e-mail, word processing, spreadsheets, and basic graphic design. The ability to handle the technical side of putting on a webinar, creating a video presentation, audio e-mail, etc. the ability to add content to your website, and at least a basic understanding of Search Engine Optimization (SEO).
Leadership. Includes Vision – the ability to see things not just as they are now, but as they could be, Influence – the ability to understand, persuade, and motivate people, and Courage – a fierce resolve and a refusal to ever give up. Proficiency in this skill means that you are usually successful at inspiring and motivating the people you interact with – including prospects, clients, Realtors, processors, underwriters, and other stakeholders in the loan process.
Systems & Time Management. The ability to design and implement systems that work; having and using effectively an integrated system (software or otherwise) that allows you to collect in one place all of the things you must be able to do in order to accomplish her goals, and to be able to efficiently prioritize those things so that on any given day, you are generally getting the “right” things done – those things which will produce the highest payoff.
Ready to Become a Member?
Membership is only $200 per month, and you can cancel your membership at any time. To join, just click on the button below:
Marketing. Knowing how to target or identify a specific demographic or market; understanding how to find out what members of that market really want, and how to find and reach them cost-effectively with an offer they can't refuse. In short, being good at lead generation.
Sales. This is the ability to approach Clients and Referral Partners with the sincere intention of helping them succeed in a way that they feel good about. You know that sincere intention always trumps technique (and you also know that technique is important). You are genuinely interested in the other person, and this drives you to ask the right questions, and to listen actively and carefully to their answers before you propose a solution. One way to measure proficiency in sales is to look at the percentage of leads you convert.
Financial Competency. Being able to help the client understand how the purchase of a home fits into their overall long-term financial goals. Financial competency means that you not only understand the big financial picture for the client (including, but not exclusive to the loan), but that you are also able to explain it to clients in a way that they find both interesting and easy to understand.
Technology. Proficiency with technology, including your LOS, database, calendaring, e-mail, word processing, spreadsheets, and basic graphic design. The ability to handle the technical side of putting on a webinar, creating a video presentation, audio e-mail, etc. the ability to add content to your website, and at least a basic understanding of Search Engine Optimization (SEO).
Leadership. Includes Vision – the ability to see things not just as they are now, but as they could be, Influence – the ability to understand, persuade, and motivate people, and Courage – a fierce resolve and a refusal to ever give up. Proficiency in this skill means that you are usually successful at inspiring and motivating the people you interact with – including prospects, clients, Realtors, processors, underwriters, and other stakeholders in the loan process.
Systems & Time Management. The ability to design and implement systems that work; having and using effectively an integrated system (software or otherwise) that allows you to collect in one place all of the things you must be able to do in order to accomplish her goals, and to be able to efficiently prioritize those things so that on any given day, you are generally getting the “right” things done – those things which will produce the highest payoff.
Ready to Become a Member?
Membership is only $200 per month, and you can cancel your membership at any time. To join, just click on the button below:
Moving From Being Average to Being Extraordinary Doesn't Happen by Accident
If you read my Special Report, "Change or Die; The 7 Critical Skills of the 21st Century Loan Officer,” you'll remember that I talked about Dr. Dean Ornish, who proved through his research studies that when people make BIG changes, they are more likely to be able to sustain those changes for one simple but powerful reason: the big changes produce big results, and those big results so dramatically improve the quality of their lives that they simply don't want to give up the benefits they have gotten from making those changes.
I’d like you to imagine what it would be like to focus on one thing (like getting more referrals from Realtors) – and be able to improve your performance in 7 distinct critical skills as they relate to that one area of working with Realtors. I think you’d agree that that would create a powerful feeling of forward momentum, even excitement, about your business. And I suggest that once you start getting that feeling, you won’t want to give it up.
The League of Extraordinary Loan Officers is a new experiment designed to produce exactly that type of powerful change in the way you do your business – and in the successful experiences you are able to get out of your business.
I’d like you to imagine what it would be like to focus on one thing (like getting more referrals from Realtors) – and be able to improve your performance in 7 distinct critical skills as they relate to that one area of working with Realtors. I think you’d agree that that would create a powerful feeling of forward momentum, even excitement, about your business. And I suggest that once you start getting that feeling, you won’t want to give it up.
The League of Extraordinary Loan Officers is a new experiment designed to produce exactly that type of powerful change in the way you do your business – and in the successful experiences you are able to get out of your business.