He has written a book: Start With Why: How Great Leaders Inspire Everyone to Take Action, and his talk on TED.com on this subject has gone viral.
It is not enough, in business today, to persuade people that the features and benefits of your product or service are better than those of your competition. That's because people do not generally make buying decisions rationally – instead, the initial decision is an emotional one, and it is followed by a logical, rational explanation that justifies the emotional decision.
Watch his 15 minute talk on TED.com, and then watch my short video, How to Inspire Realtors and Clients to Work with You. (This video is for Subscribers only, so you will need a password to access it. Member subscriptions to this website are free, and you can register here: http://visitor.r20.constantcontact.com/d.jsp?llr=hmpggocab&p=oi&m=1102135377287
As soon as you register, you will receive an e-mail with the password.