How to Double Your
Loan Originations
(And Your Income)
How can you double your loan originations – and your income – in today’s challenging market?It comes down to two things: Strategy and Marketing.
Your Strategy: In an environment where fewer people are buying homes and getting mortgage financing, you simply have to be better than your competition at giving them what they want most.
Because you’re in the mortgage business, you naturally assume that means they want better pricing or a smoother loan process. In fact, many consumers assume that’s what they want, because that’s all mortgage lenders ever talk about!
But we forget that homebuyers are only talking to lenders because they want the financing in order to buy a home. The financing isn’t the goal – owning a home is the goal! And consumer surveys conclusively prove that what homebuyers want more than anything else is to find the right home for the lowest possible price.
Imagine you’re a homebuyer looking to get prequalified or preapproved (which virtually all homebuyers do these days before they seriously start looking for a home). If you talk to 10 Lenders, and 9 of them talk about rates and programs and their great service, while ONE of them talks about those things PLUS the fact that he or she can show you how to negotiate a lower price for the home you buy so that you can save thousands of dollars on the purchase price and consequently reduce the amount you need to borrow – which of these lenders do you think you would choose?
Your Marketing: Although it’s the first thing you need to do, it isn’t enough to just “build a better mousetrap” – you also have to be very good at letting them know about you and the fact that you offer homebuyers far more than your competitors.
You need a lead generation machine that find the right potential clients and then tells your story in such a way that they would have to be crazy not to talk to you. And you need a powerful sales presentation that seals the deal and gets them to enthusiastically commit to you – to the point where they have no reason or need to talk to your competitors.
You have a choice: You can hunker down with your colleagues and competitors, and resign yourself to another year or two of depressed (and depressing) earnings --
Or, you can decide to escape mediocrity, learn how to truly stand out in your marketplace, and double your income (or more) over the next 12 weeks.
You can put yourself back on the road to financial independence -- even in this market – with my new program, Double Your Loan Originations.
My Guarantee: Try my program risk-free for 12 weeks, and if you’re not completely thrilled with it, I will refund your money and you still get to keep all the course materials!
Coach Bob Williamson’s
Double Your Loan Originations
E-Course
No matter how bad you think your market is, hundreds of people are buying homes there every month! What if you could implement a marketing strategy that would make YOU their lender of choice?
Double Your Loan Originations is a ground-breaking system for finding, attracting, and closing more mortgage loans – by dealing with the realities of the challenging market conditions loan originators face today. You get:
· A 261-page Sales & Marketing E-Manual
· 12 Instructional Videos – over 6 hours of Training
· Step-by-step assignments you can complete at your own pace
· More than 20 different low- or no-cost strategies for generating consumer direct leads
· A Script for talking to Homebuyer Prospects that will get you the application appointment on at least 20% of your first contacts
· A Powerful Sales Presentation that will turn Prospects into committed clients who don’t “shop” you and do refer their family & friends
· A Realtor Drip Campaign and Sales Presentation that will convince real estate agents they can’t afford not to send you their buyer leads – even if there’s an in-house mortgage lender in their office!
· A proven system for managing your lead generation, sales and pipeline, so you can keep it all running like a machine
· Email access so you can get your questions answered
· A one-hour private coaching session with Bob Williamson
· And much more!
Here is just a sampling of what you’ll gain from this program:
Whether you’re a seasoned veteran of the mortgage industry, or in your first year as a loan officer, this course will give you a strategy and comprehensive game plan for doubling your originations and your income in just 12 weeks.
That’s because the sales and marketing strategy I will be teaching you is so compelling, dynamic, and powerful that no matter where you are in your career, you can still use this strategy to double your current income, or more. You will learn:
How to find the people who will be buying homes in the near future
How to tell your story so they want to meet with you to get the time- and money-saving information you can give them
How you can transform yourself from a mere salesperson into a trusted coach who helps your clients save tens of thousands of dollars when they buy a home.
How to command the attention and respect of the Realtors® in your market, and get them to eagerly share their Buyer leads with you – even if there’s an in-house lender in their office!
How to manage your database of past clients so that it produces a steady stream of repeat business and referrals, regardless of market conditions
I’ve developed – over my more than 20 years of coaching loan originators – methods that help my clients work faster, more efficiently, and more productively than 99% of the loan officers and mortgage brokers they compete with.
Now, in Double Your Loan Originations, I share my best sales & marketing strategies, productivity tips and tactics with you -- so you too can make more money originating mortgage loans. Including:
· What the most successful originators have that most ordinary LOs lack – and how you can get it. (Hint: It has nothing to do with rates or loan programs.) Session 1.
· One surprisingly simple thing you can change in your approach to leads and possible clients that will at least double your sales effectiveness overnight. Session 2.
· A sure-fire way to gain 8 extra hours of productive selling time a week -- every week of the year. Sessions 10- 12.
· A sales presentation that turns uncommitted prospects into raving fans who are more loyal to you than they are to their real estate agent, who won’t shop you over rates, and who will enthusiastically refer their family and friends to you. Sessions 3 & 4.
· A client marketing system that can produce 3 new loans per month for every 100 clients in your database. Session 9
· Do you ever procrastinate, especially on large or difficult projects? Use this “modular” approach to making the assignment less daunting – and vanquish your anxiety. Session 11.
· 26 low-cost ways to generate more leads – and more fundings. Sessions 7- 9.
· A simple – but extremely effective – way to maintain solid, productive relationships with Realtors and other referral sources without having to do what one of my clients called “the monkey dance”. Session 5
· How many sales contacts per day should you set as your production goal? The answer may surprise you. Session 1.
· How to get Realtors® and other referral sources to send you their best leads. Session 6.
· 2 simple ways to turn your website into a lead-generating machine. Session 9.
· Why your existing clients don’t refer to you – or even come back to you -- and what you can do to change that forever. Session 9.
· Why do most LOs fail to get the loan application 90% of the time? And how can you use a market-tested technique that will double your success rate? Session 2.
· Why most homebuyers let their real estate agents choose their lenders – and how you can completely reverse that process. Sessions 3 & 4.
· My client RE gets more than 50% of his new business from past clients referring their family and friends. Learn the secret for turning your past clients into “evangelists” for your business. Session 3.
· Why most CRM (Customer Relationship Management) systems are not only a complete waste of time and money, but actually cost you relationships and business. How do you stay in touch with your clients so they see you as a trusted resource instead of just another salesperson? Session 4.
· How to avoid wasting time – and make the time you do have pass much more productively and enjoyably. Session 12.
· Do you know what to say to a prospective client so that they want to meet with you? The correct answer is revealed. Session 2.
· How to organize your office to maximize your comfort and productivity. Session 10.
· PJ earns only $3.28 an hour as a loan originator, but GF makes over $500,000 a year. Both work the same hours and earn practically the same income per loan. So what makes the difference? Session 1.
· 7 ways to make originating more fun – and more rewarding – even when you’re under the gun with tough loans on tight deadlines. Session 12.
· The worst mistake LOs make with their sales & marketing – and how to avoid it. Session 7.
· A simple, proven method for getting Realtors® to give you their undivided attention for an hour – and leave with a commitment to work as your partner. Session 6.
· Why “networking” with your fellow loan officers can totally ruin your productivity. Session 1.
· How to set priorities in your loan origination business – and stick with them even when you don’t feel like doing so. Session 12.
· The one time when you should NEVER talk about loan programs with a prospective client – no matter what happens. Hint: it has nothing to do with their creditworthiness. Session 2.
· The top 25 lead generation strategies for doubling or tripling your productivity and income. Sessions 7- 9.
I show you ALL my most successful mortgage
sales & marketing productivity secrets.
But the question is:
at what price?
Just one idea from this program could help you make thousands of dollars in additional loan closings, paying back the cost of the program with the very first loan you close.
Okay. What's a fair price to charge you to get these "top secret files" ... my complete system for doubling your business in today’s challenging market?
Well, let's work through the numbers together....
Double Your Loan Originations in 12 Weeks contains over 100 of my sales letters, scripts, marketing pieces, and sales presentations.
If I charged you my normal rates for each piece, having me create all these materials for your business would cost you about $48,000.
But Double Your Loan Originations in 12 Weeks won't cost you $48,000 ... or $5,500 ... or $2,000 ... or even $500.
Instead, the price is just $295. That comes to about $1.62 per marketing tool -- less than I charge for a minute of my time.
And that's only if you find Double Your Loan Originations in 12 Weeks to be the most fascinating -- and profitable – mortgage origination system you study this year.
If you don't agree, then it won't cost you a penny. Here's why....
My iron-clad money-back
guarantee of satisfaction
I totally guarantee your satisfaction with this program.
If you are not 100% satisfied with Double Your Loan Originations in 12 Weeks for any reason ... or for no reason at all ... just let me know within 90 days.
I'll give you a full and prompt refund. And you can keep all the course materials with my compliments.
That way, you risk nothing.
So what are you waiting for?
To order Coach Bob Williamson's Double Your Loan Originations in 12 Weeks program on a 90-day risk-free trial basis, just click here now: