If you are a loan officer or manager in the mortgage industry, and you're looking for practical, ethical ways to survive and succeed in the face of the toughest economic, banking and real estate crisis we've seen in decades, take a few minutes to explore the tools and resources on this site.
Get Two Free Reports when you take the Mortgage Originator Survey
If you've been in the mortgage business more than a few years, you've been through up and down business cycles before. But even the oldest mortgage veterans haven't seen a market quite like the one we've been in for the last few years.
Maybe you can't change the national economy (or the regulatory climate) all by yourself. But you can survive and thrive through the rest of this down market -- if you have the right strategy, and the energy and focus to implement that strategy effectively. You can build market share now (a bigger piece of the smaller pie), and put yourself in a commanding position once the market begins to turn around.
Nobody wishes for hard economic times, but if there is a silver lining, it is that tough times very often bring out the best in us. We are challenged to become more creative, and more resourceful. As Plato said 2,300 years ago, "Necessity is the mother of invention".
Stay on the cutting edge
Do you want to be among the first to hear about new ways to originate more mortgage loans in this environment? Take a few minutes to complete my
Mortgage Originator Survey, and you'll get 2 Special Reports:
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Change or Die: 7 Critical Skills for the 21st Century Mortgage Professional - Reading about a recent breakthrough medical study gave me the idea for an approach that can revolutionize the way you do business. This 12-page report shows you how to outperform your competition and succeed in even the most difficult market.
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Content Marketing: Using Facts & Reason to Counter Homebuyers Fears Fueled by Media Hysteria & Misinformation - If you're finding that home buyers are afraid to move forward, this 12-page white paper will show you what you can do to get them off the fence - and become a hero in the eyes of your Realtor partners.
Plus, with your input on this survey, I can tailor solutions to the specific problems you are facing in your market. I'll make sure you get the survey results, and I'll keep you posted on new tools & solutions as I develop them.
Coach Bob's Blog
August 31, 2011
Fun with Anthropomorphizing. Have you ever talked to your car, or your computer, pleading with it to start or to run, or begging it not to let you down? This behavior is called anthropomorphizing, and we do it in an effort to relate to a concept or an inanimate object. And it can sometimes be a useful exercise.
Let's pretend that the Housing Market is a person. We'll call it "HM". People like you who work in the mortgage industry care a great deal about HM, because he is the source of all of your business – one way or another. When HM is healthy and happy, you do well. When he isn't, your life tends to go about the way it has been going for the last five years. So you really want things to go well for HM.